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How Sales Have Changed: What You Must Do To Compete Online

To make sure you don’t get left behind in today’s digital age of sales, read over the following ways strategies have changed over the years.

Ideally, you can take a bit of the past, in terms of a sales approach, including being good with people, and use it to enhance the sales theories of today, which typically involve technology and data.

Have an Online Presence
With most people doing their research via a smartphone or laptop, a business’s online presence is more important than ever.

Sure, word-of-mouth is still a thing. However, even with word-of-mouth, a well-designed business website can give potential customers a “first impression” of your business they simply can’t get from a phone number and address.

You might ask yourself whether or not you can still compete without a website or mobile app. Well, technically yes, you can still do business, but you are handicapping yourself and why would you do that?

Fun Fact: Over half of all “near me” searches will result in an eventual store visit.

Therefore, it’s important to have a website or mobile app at the end of a “near me” search. This is what is called a “click-to-brick” conversion and a great way to increase sales.

Offer Your Product Online
Perfected by giants like Amazon and other online retailers, today’s sales often take place outside of brick-and-mortar stores altogether.

This movement towards the convenience online purchasing offers means you need to give your customers the option of purchasing online in order to keep pace with your competitors.

Consider the following scenario, you and another company both offer roughly the same product for the around the same cost.

What will set your product apart?
Sure, it might be your marketing.

Of course, it could also be the fact that you offer your product for purchase online, without requiring your customers to get in their car and drive across town to make their transaction.

Providing them the option of checking out and paying for their product, all from the comfort of their home can give your business the boost it needs to compete against another business.

Invest in a Digital Marketing Strategy
Whether you utilize social media ads, email campaigns or employ tools that track potential customers’ purchasing habits, getting your business into the digital marketing world is a must.

The Best Social Media Tactics to Promote Your Company

If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s how to use social media channels and tactics that will increase the impact of your business.

There’s a science to social media. Consider what each platform can do for you and your followers. Look at Twitter as an incredibly connected and trusted focus group. Instagram is a solid, stable place to communicate information and images. Creating Instagram Stories is a fun way to capture and experience plus share with people pieces of who you really are.

Don’t try to be everywhere. Identify where your ideal clients hang out, master that platform, and gather feedback about what’s working as you implement. Create content your fans want, not the content you want to create. Ask what they want, answer their questions, and like their comments. They are humans, so don’t treat them like a number. Becoming a brand requires depth and substance.

Instagram is number one in social media right now. The Instagram Stories feature is the secret to turning it into an unstoppable sales machine. An Instagram feed is like the window in a retail store: it’s meant to capture your attention as you pass by. That’s where you post content that is valuable, purposeful, shareable, and high status. Giving your followers value strengthens your connection. Shareable content makes your followers look good for sharing it, and high-status content makes you look good.

Don’t get caught up in the vanity metrics of getting more followers. You can have many followers but few customers. And followers don’t pay the bills — customers do. So focus on attracting your ideal clients and don’t worry about repelling those you don’t want to work with.

Social media is best to help people get to know you. Use it to show them you can help them. For example, if you’re a personal trainer focusing on female weight loss, create content that helps women get the body they want. Talk to their pains, fears, and desires.

Being An Enterpreneur

Working from home in order to try to earn money in essence means that you are going to be an entrepreneur. An entrepreneur is someone who does, some who acts. Possibly this means putting their time, energy and money into starting up a business, and being willing to take the risks that come along with it.
About one in ten working people work for themselves or for a small business. The process of opening your own small business is relatively easy. The are countless agencies that exist to help small companies.

One of the most important things you need to be able to do if you are starting a side business, or any business, is to be able to explain to people in one sentence you are going to make money.

Millions of people are happy with a 9 to 5 jobs and that's perfectly fine. There's nothing wrong with being an employee all your life if that's what you fell happy with. But perhaps you want something more?

Here are some difference between an employee and an entrepreneur:

As an employee;

You earn a salary
You pay taxes on that salary
You can spend what is left over

As and entrepreneur, or self employed person;

You earn money
You spend money company expenses, phone bills, furniture, computers etc.
You pay tax on what is left over
The big difference here is that, as an employee, you pay tax first as an entrepreneur, you pay tax last.

How To Make Money By Building An eMail List And Work From Home

eMail Marketing remains a very lucrative e-Commerce Business. Reason why, is that email is one of the cheapest form of communication in today's Internet Industry. Create an eMail with great content, links plus a template that offers create images, send it to your friends or clients and you are on your way to a great business venture.

You can start creating a good list with our family and friends, but. A very popular method is by creating a Landing Page. A Landing Page is a very simple page, which consists of a headline and an opt-in form ( a box where people fill in their email address).

Here is what you will need to start your own eMail Marketing Venture:
A Domain Name, Hosting, A Landing Page, An Auto Responder

One of the most popular Hosting Providers is GoDaddy. For an eMail Marketing Program with A landing page, Auto Responder and Data Base is Chimp Mail. Chimp Mail is Free for your first 2,000 subscribers.