If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s how to use social media channels and tactics that will increase the impact of your business.
There’s a science to social media. Consider what each platform can do for you and your followers. Look at Twitter as an incredibly connected and trusted focus group. Instagram is a solid, stable place to communicate information and images. Creating Instagram Stories is a fun way to capture and experience plus share with people pieces of who you really are.
Don’t try to be everywhere. Identify where your ideal clients hang out, master that platform, and gather feedback about what’s working as you implement. Create content your fans want, not the content you want to create. Ask what they want, answer their questions, and like their comments. They are humans, so don’t treat them like a number. Becoming a brand requires depth and substance.
Instagram is number one in social media right now. The Instagram Stories feature is the secret to turning it into an unstoppable sales machine. An Instagram feed is like the window in a retail store: it’s meant to capture your attention as you pass by. That’s where you post content that is valuable, purposeful, shareable, and high status. Giving your followers value strengthens your connection. Shareable content makes your followers look good for sharing it, and high-status content makes you look good.
Don’t get caught up in the vanity metrics of getting more followers. You can have many followers but few customers. And followers don’t pay the bills — customers do. So focus on attracting your ideal clients and don’t worry about repelling those you don’t want to work with.
Social media is best to help people get to know you. Use it to show them you can help them. For example, if you’re a personal trainer focusing on female weight loss, create content that helps women get the body they want. Talk to their pains, fears, and desires.
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